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Total Equipment Rebrands, Expands Vermeer Representation


DN073020 VermeerTotalTotal Equipment, Inc., a full-line Vermeer Industrial dealer headquartered in Puerto Rico, has acquired the rights from Vermeer Caribbean to represent the Vermeer Industrial product line in the U.S. Virgin Islands, Haiti and the Dominican Republic.With this acquisition, the dealership will now operate under the brand of Vermeer Total Equipment.

Company headquarters will remain in Puerto Rico, while the dealership offers the full line of Vermeer industrial equipment and full-service operations on the island of Saint Thomas, the U.S. Virgin Islands and a commercial office in the Dominican Republic. 

“As we expand our representation of Vermeer into new territories, we are excited to continue serving the customers who depend on us today in Puerto Rico, while also partnering with the professionals who are doing the critical work to drive progress in the Dominican, USVI and Haiti,” said Charles de Armas, Vermeer Total Equipment dealer principal. “This is an exciting chapter for us as we build on our strong legacy in the region and grow our regional footprint under the Vermeer Total Equipment brand.”

As Vermeer Total Equipment expands its territory, the dealership plans to invest in additional inventory, on-the-road service trucks and customer service representatives to drive growth and better serve its customers in underground infrastructure installation, landscaping, clean-up, construction and other industries.

Vermeer Caribbean will continue to represent the Vermeer product line across other key Caribbean islands.

“Vermeer Total Equipment and Vermeer Caribbean have been great partners known for providing dependable support to Vermeer customers across the Caribbean islands for some time,” said Herb Waldhuetter, managing director of Vermeer Latin America. “With significant infrastructure and natural resource management investments being made across the region, we are excited for what this new alignment and the investments being made across these two dealerships will do to give our customers an even stronger network of Vermeer equipment, service and support they need to get important work done in smart, efficient ways.”