Superior Seeks EMEA Distributor Partnerships


DN011619 SuperiorlogoSuperior Industries Inc., an American-based manufacturer and global supplier of bulk material processing and handling systems, is seeking new partnerships with construction equipment dealers and distributors at bauma 2019. Before the event, distribution representatives looking to meet with Superior at bauma are asked to complete an online form at www.superior-ind.com/bauma-2019.

“Outside of the Americas, we’ve built successful distributor relationships in Australia, New Zealand, Russia and other regions,” said John Garrison, Superior’s vice president of sales. “Our target at bauma will be dealers located in Europe, the Middle East and Africa (EMEA).” 

Late in 2016, Michael Dunne joined Superior as its first ever business development manager responsible for opportunities throughout the EMEA. The industry veteran – with experience inside Weir and Terex – has established a European-based entity for Superior and works closely with the manufacture’s product development team to establish design standards and unique features for the European market.

“At Superior, our dealers play a major role in our new product development process,” said Garrison. “We’re looking for partners who know their local market well and want to be served by a manufacturer who will custom design, build and relentlessly support equipment specific for the region and it’s dry bulk material producers.”

A dozen executives, product specialists and application experts will be available throughout the duration of bauma. Superior’s showcase will be located in Hall B2, stand 107.