JCB Expands Dealer Network in Washington, Idaho


DN112017 JCBNorlift JCB, a division of Spokane, Wash.-based Norlift Inc., is the newest member of JCB’s growing North American dealer network. The dealer will offer new, used and rental equipment as well as full product support and warranty service.

“We believe that our new association with JCB uniquely positions us for additional success,” said Jay Jarvis, president of Norlift Inc. “We’ve been in business for almost 50 years, and the customer relationships and name recognition we’ve developed in this market will continue to serve us well. Our parts and service employees are being fully trained on JCB’s product line, and we look forward to introducing our current and future customers to JCB’s innovative equipment solutions.” 

Since 1970, Norlift has sold material handling equipment to the eastern Washington and northern Idaho regions. Now, as Norlift JCB, the company will sell and service JCB’s compact excavators, skid steer loaders, compact track loaders, small telehandlers and the one-of-a-kind JCB Teleskid – the first skid steer with a telescopic boom for increased versatility and accessibility. Norlift JCB will also offer used equipment acquired via trade-ins and rental fleet sales. 

“Norlift Inc. has been a successful, family-owned business in Spokane for decades,” said Christian Baillie, JCB North America’s vice president of construction equipment dealer sales. “Over the years, the company has become known for its flexibility, professionalism and top-notch customer service. We feel that Norlift’s core principles match well with JCB’s own approach to business, and we look forward to a solid relationship with them for years to come.”