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IronDirect Launches New Dealer Partner Program

IronDirect Launches New Dealer Partner ProgramIronDirect announced a new dealer partner program to expand the number and type of customers it serves. The program is available to all North American dealers interested in buying and reselling IronDirect premium and value-priced machines and parts. To join, dealers must place a minimum stock order for machines; no parts stock is required. Dealer sales are non-exclusive and not limited by geography.

“This new program is a unique opportunity for construction equipment dealers to offer their customers unprecedented value, both in terms of product and support,” said Joe Krider, vice president of sales at IronDirect. “By offering customers fresh product choices from proven global manufacturers, a suite of cutting-edge support and service programs, and a cost savings of up to 50 percent, dealers are giving their buyers a total package – one they will really value and that is guaranteed to keep them coming back for more.”

IronDirect will hold its first dealer recruiting event on Nov. 16 at the company’s 100-acre mountaintop experience center in Asheville, N.C. During this event, prospective dealer partners have an opportunity to learn more about and operate IronDirect’s full line of excavators, bulldozers, wheel loaders, telehandlers, attachments and undercarriages currently available. They will also hear more about new products that will soon be available on, as well as see first-hand the unique technologies and processes that make partnering with IronDirect the safest and fastest way to make money in the industry today.