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Caterpillar Invests in Peer-to-Peer Equipment Rental

To help customers maximize the use and productivity of their owned equipment, Caterpillar Inc. is entering an agreement with Yard Club, a start-up company that has developed an online peer-to-peer equipment rental platform.


Caterpillar has provided strategic financing to Yard Club, based in San Francisco, Calif., and will launch the online ordering platform in specific metropolitan markets in conjunction with U.S. and Canadian Caterpillar dealers. The peer-to-peer rental platform will include both Cat products and non-Cat branded products.

“Peer-to-peer technology has changed other industries like transportation and lodging, and Yard Club has developed an innovative solution initially for the construction equipment industry,” said Phil Kelliher, Caterpillar’s vice president with responsibility for Americas Distribution Services Division. “Using this platform, a contractor can rent an excavator that’s in between jobs to another contractor who needs that machine. The Cat dealer will use this tool as another avenue to strengthen customer relationships by increasing the utilization rates of heavy equipment and lowering the total cost of equipment ownership.”

Since its founding in 2013, Yard Club has focused on construction contractors in the San Francisco area. With Caterpillar’s investment, Yard Club will further develop the platform and expand club member coverage.

“The sharing economy is changing the way entire industries operate,” said Colin Evran, founder and CEO of Yard Club. “Our platform is at the forefront of that innovation in the equipment rental industry. Customers can access rental equipment with ease on the web and through mobile devices, while enabling fleet owners to earn income on idle equipment through peer-to-peer rentals. Caterpillar has certainly reinforced its commitment to helping its customers succeed with this relationship.”

Yard Club is the latest example of the emerging technologies that Caterpillar is actively embracing as part of its efforts to continue capitalizing on innovation to support customers.

“This illustrates what our newly formed Analytics & Innovation Division is charged with: creating and investing in emerging technologies that can further enhance Caterpillar’s product and service development and our customers' experience,” said Greg Folley, Caterpillar vice president with responsibility for the Analytics & Innovation Division. “With all of the advances in peer-to-peer technology going on around us, we asked ourselves, why shouldn't our customers have the ability to share assets to increase efficiency and lower the cost of ownership? Our agreement with Yard Club will help make this a reality. It's a great example of an innovation that can help our customers be more successful.”

Yard Club expects to have dealer and customer fleets installed on the platform and ready for rental midyear 2015.