The Barlow Marketing Group, or BMG, the Fort Wayne, Ind.-based sales-development, marketing and research firm, has changed its name to Barlow Strategic Sales & Marketing. The move is designed to more accurately reflect its set of seven interconnected services (Strategic Direction, Sales Development, Channel Management, Marketing, Research, Sustainability and International Expansion) within the construction, infrastructure, mining, aggregate, environmental and recycle-equipment markets.
The company’s one-team, hands-on execution approach leads to success faster and for less cost since clients educate and manage one cross-functional team versus several single-focused external resources, the company said.
By request and with support from its clients, President Brian Barlow started building the firm’s business model in 1991 and has since worked for more than 80 manufacturers, technology firms and associations serving various domestic and international general construction and vertical equipment markets.
These companies have called upon Barlow to help penetrate existing and new markets domestically and internationally, evaluate and develop new product, build and strengthen sales channels, conduct “street-level” research, expand and execute timely sales strategies and tactics and fully support these efforts with targeted marketing and promotion.
The company prides itself on being connected with the industries it serves through hands-on involvement with clients and daily contact with producers, contractors, government agencies and other industry professionals. In addition, it continues to actively participate in numerous industry events and trade shows throughout the world and is a long-time member and active supporter of the Association of Equipment Manufacturers; the National Stone, Sand & Gravel Association; and the U.S. Green Building Council.