Gundlach Equipment Corp., Jeffrey Rader Corp. and Pennsylvania Crusher Corp., announced the unification of the three brands into one organization called TerraSource Global. The restructuring allows the company to provide parts, equipment and engineering solutions from all three brands to its entire customer base from any location.
As part of the growth strategy for these brands, the creation and development of a single entity by which to market as a whole rather than individually met the brand architecture goal of the organization.
The company conducted a careful and thorough process to select a new brand name that reflects the organization’s focus on providing material handling and process equipment to a global industrial base that utilizes natural resources in their processes. Along with the new name, a new logo was developed that graphically depicts the company’s leadership position in industrial equipment.
TerraSource Global has begun to roll out the new brand name and logo across all marketing platforms which began at this year’s MINExpo show. The roll out of the new brand name is expected to continue through 2013.
“Operating as a single company with our market experience and brand recognition gives our global customers and business partners easy access to, and confidence in, our expertise in material handling and size reduction solutions at any of our global locations,” said Mark Kohler, president of TerraSource Global. “We currently have nine locations in five countries, but our growth initiatives are continuous and additional locations may be added to meet the demands of our customers.”
There are two organizational groups within TerraSource Global that are industry-specific: The Power and Mining Group and The Engineered Systems Group.
The Engineered Systems Group, spearheaded from its Greenville, S.C., location by Tony Lubiani, vice president, Engineered Systems, supports the forest products and related markets with the Jeffrey Rader Corp. brand. In addition, the Engineered Systems Group will work with engineering firms, customers and contractors on a global basis to supply engineered equipment packages that support all of our industries and brands.
The Power and Mining Group, spearheaded from the Broomall, Pa., location by Doug Sublett, vice president, Power and Mining, supports the power, mining and related markets with all equipment and services from all three brands.
TerraSource Global’s mission is to be the global partner today and tomorrow of industrial users of material handling and processing equipment by providing the best technology, quality and service for their given project.