Due to global supply pressures and elevated manufacturing and transportation costs, Yokohama Tire Corp. announced it will implement a base price increase of up to 15 percent on all of its off-the-road (OTR) tires in the U.S., effective Jan. 1, 2012. There will be in-line adjustments, as well, which will be announced at a later date.
Gary Nash, Yokohama vice president, OTR sales, said tires shipped after Dec. 31 and back-ordered tires will include the new pricing. “We regret having to make another price adjustment, but find it necessary due to the costs of raw materials, such as natural rubber, that have remained at high levels,” said Nash. “It’s an ongoing challenge for the entire OTR industry, but Yokohama will continue to use the latest technologies, operational efficiencies and environmental procedures to produce the best OTR tires at competitive prices.”
Yokohama Tire Corp. is the North American manufacturing and marketing arm of Tokyo, Japan-based The Yokohama Rubber Co. Ltd., a global manufacturing and sales company of premium tires since 1917.