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Sandvik Sets New Strategic Direction


Sandvik announced its new strategy, the purpose of which is to achieve world-class performance in value creation through higher growth and profitability, thereby making Sandvik an even more attractive company for customers, employees and shareholders. The new strategy is focused on increasing profitability, strengthening position in attractive markets and segments and a more active portfolio management. The strategy is based on four cornerstones:

  • Ambition to be world class in every core area.
  • Higher speed in every process.
  • Increased focus in selected core businesses.
  • Becoming truly global in mindset and organization but with strong local adaptations.

To succeed with the new strategic direction and to increase transparency and operational focus, the organization will be split in five Business Areas instead of three and a stronger platform for utilizing common resources will be developed. The new organization will be effective Jan. 1, 2012.

The strategy entails a stronger and more enhanced focus on growth in strategically important, fast growing and profitable markets. Furthermore, the strategy aims to shorten decision making in order to faster adapt to changing market conditions. Capital allocation will be more strictly directed toward areas of high returns and value creation. A new model for performance management will be implemented to secure continued improvements. Alternative structural solutions will be evaluated on a regular basis for units that are of lower strategic importance or do not reach acceptable returns.

“Sandvik has a strong offering and a market leading position in many fast-growing and developing markets as well as in more mature markets. We need to strengthen this position and also improve in some areas to be world class in all our businesses. Sandvik will always have ambitious targets but there also has to be strong commitment to reaching these targets. We need to act as one company and make sure that we allocate resources and capital to the businesses where we get the best return,” said Olof Faxander, Sandvik’s president and CEO.

“It is essential that we adopt strategies and organization to a rapidly changing global market where the ability to act and react fast is crucial for long term success,” Faxander said. “The new organization means a clear and strong focus on four core Business Areas where our targets are both market leadership and world-class profitability. We also need to enable development of adjacent businesses and in the fifth Business Area ensure that smaller operations with high potential have the opportunity to develop in the best way.”

Three Business Areas Turn into Five
In order to create maximum leverage within each core business and to optimize the organization for growth and profitability, also for new and smaller adjacent businesses, the operation will be organized in the following five Business Areas:

Sandvik Mining
Focused on global leadership on products, solutions and services for high-performing hard-rock and soft-rock underground, and surface mining operations. The medium term targets are:

  • To maintain the strong growth rate.
  • To maintain and strengthen a leading market position.
  • To increase profitability relative to key peers.

Sandvik Machining Solutions
Holds a clear global leadership by offering productivity enhancing products and solutions for advanced industrial metal cutting. The medium term targets are:

  • To further strengthen the global leadership.
  • To increase growth and profitability.
  • To evaluate opportunities to expand in adjacent areas.

Sandvik Materials Technology
Offers high value-added advanced metal products for demanding applications in selected niches. The medium term targets are:

  • To within 2-3 years turn around the Business Area to a significantly higher profitability.
  • Subsequently evaluate alternatives for growth and expansion.

Product Area Process Systems and the parts of Product Area MedTech comprising medical devices (implants and instruments) will be moved to the new Business Area Sandvik Venture.

Sandvik Construction
Offers high-performing products, solutions and services within selected niches of the global construction industry. The medium term targets are:

  • To within 2-3 years turn around the Business Area to a significantly higher profitability.
  • Subsequently evaluate different alternatives for growth and expansion.

Sandvik Venture
A Business Area aiming to create the best possible environment for growth and profitability in attractive and fast-growing operations. Primarily focusing on Product Areas with limited connections to other Business Areas or closely linked to several other Business Areas.

The different Product Areas within Sandvik Venture will be evaluated on a regular basis from structural, strategic and value creation aspects. The following Product Areas will be included in Sandvik Venture: Sandvik Process Systems, Sandvik Hard Materials, Diamond Innovations, Wolfram and Dormer as well as the parts of Sandvik MedTech comprising medical devices.

The company noted that unless a credible path to acceptable profitability is visible in the medium term, the Sandvik Materials Technology and Sandvik Construction Business Areas will be evaluated for full or partial divestment.