Rock Products Logo

Lafarge North America Signs 2050 Conservation Vision

Lafarge North America, as part of its ongoing partnership with the World Wildlife Fund (WWF) Canada, signed their 2050 Conservation Vision, a statement reaffirming the company’s commitment to conservation in the southern Canadian Rocky Mountains. Bob Cooper, president, Western Business Unit, Cement Division; and René Thibault, president, Western Canada Region, Aggregates & Concrete Division, signed the 2050 Conservation Vision Statement at the Lafarge Seebe quarry near Exshaw, Alberta.

“Since 2004 we’ve been working with WWF-Canada and the Government of Alberta Tourism, Parks and Recreation to determine how we can best protect this beautiful area,” said Cooper. “Our 2050 Conservation Vision demonstrates our commitment to environmental conservation and our intent to play a leading role in conservation efforts here in the Bow Valley well into the future.”

The ceremony at the Exshaw Plant was held before a crowd of attendees that included representatives from WWF-Canada, elected officials, executives and volunteers from local and national non-governmental organizations, local stakeholders and other Lafarge executives.

“It is a privilege to operate here in the Bow Valley,” said Thibault. “As good neighbors, and as good corporate citizens, we are committed to doing all we can to protect the region’s environment and wildlife and to enhance its communities.”

The May 6 events began at 10 a.m. at the Nakoda Lodge on Lake Chief Hector, where attendees were asked to sign in before being transported to the nearby Lafarge Seebe quarry for the signing ceremony. After the ceremony, attendees were brought back to the Nakoda Lodge for a luncheon hosted by Lafarge.

Following the signing event, Lafarge will continue working with WWF-Canada and the Government of Alberta Tourism, Parks and Recreation on a series of studies to gain a more comprehensive understanding of the needs of wildlife in the Bow Valley area. These studies will inform future conservation activities in the region.

Lafarge’s 2050 Conservation Vision for the southern Canadian Rocky Mountains

By 2050, Lafarge’s conservation efforts in the southern Canadian Rocky Mountains will:

  1. Secure and protect ecologically vulnerable wildlife populations;
  2. Improve the health and welfare of those who live, work and play in the area; and
  3. Address significant and relevant social, environmental and economic concerns of the region’s stakeholders.

To achieve this vision, Lafarge will work with all interested stakeholders to:

  • Be a business sector leader in the region's conservation efforts;
  • Manage lands and operations in an increasingly sustainable manner;
  • Support wildlife research, habitat conservation, public awareness and education;
  • Inspire and encourage stakeholders to take an interest, get involved and take action; and
  • Monitor progress toward achieving the company’s vision, and publicly report results.