At ConExpo-Con/Agg 2011, momentum for “I Make America,” national advocacy campaign to dramatically increase jobs for construction-equipment manufacturers selling to the U.S. market, permeated the show floor where 3,000 attendees joined the campaign to tell Congress that investment in transportation and other critical infrastructure puts more Americans back to work.
“I Make America” created excitement across Las Vegas as show attendees passed through a dynamic booth in the Grand Lobby featuring a grassroots lounge complete with a prize wheel featuring American-made giveaways and a visit by Mike Rowe of Discovery Channel’s Dirty Jobs. For weeks before the show opened, the “I Make America” campaign was featured in industry and show publications and, even before stepping onto the show site, attendees were greeted with “I Make America” messages at hotels and on transportation routes all over the city.
“The I Make America campaign is dedicated to the future of our industry,” said Dennis Slater, president of the Association of Equipment Manufacturers (AEM), the trade group that founded “I Make America.”
“At ConExpo-Con/Agg 2011, we expanded our growing list of influential manufacturing and construction industry representatives from across the country who are focused on the urgent need to pass a highway bill and invest in comprehensive, national infrastructure improvements to grow American jobs and to keep our country competitive globally.”
The many exhibiting companies who have already joined the “I Make America” campaign displayed signs in their booths, show leaders highlighted the campaign at the opening ceremonies, and partner trade associations holding meetings at ConExpo-Con/Agg 2011 urged their members to get involved.
The show also welcomed U.S. Secretary of Transportation Ray LaHood who heard the “I Make America” message in discussions with several AEM member companies before calling for a six-year highway transportation bill to be passed in 2011.