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Yokohama to Raise Prices 10 Percent on OTR Tires

Yokohama Tire Corp. will implement a price increase of up to 10 percent on all of its off-the-road (OTR) tires in the United States effective May 1. There will be in-line adjustments, as well, which will be announced at a later date.

Gary Nash, Yokohama vice president, OTR Sales, said the price increase was not due to the recent earthquake in Japan. “It’s from the escalating costs of raw materials, such as natural rubber,” he said. Additional factors necessitating the increase, according to Nash, are the rising costs in transportation and manufacturing. “We do our best to integrate our operational efficiencies, technology and environmental procedures to produce the best OTR tires at competitive prices. The increasing costs, unfortunately, must be reflected in our product pricing.”

Yokohama Tire Corp. also noted that for the fourth consecutive year, its OTR division was awarded a Gold Alliance Supplier award for 2010 from Vulcan Materials, which annually honors its top suppliers.

"Being honored by Vulcan is extremely gratifying because the criteria for earning a Vulcan Award is based on product, service, support, ease of transaction and value, all of which we take pride in providing to our customers," said Nash. "Earning their Gold award validates our efforts for maintaining a top level of service for our customers."