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Agg1 Hits a Home Run

It’s April and that means the start of the baseball season, but it was the Agg1 show in March that hit a big home run. Held in conjunction with World of Asphalt, the show was an unqualified success. Show officials report record numbers for registration: more than 6,500 attendees. Prior to the show, they had already announced record exhibit space, number of exhibitors and number of education session tickets sold.

What many people may find surprising is that attendees came from all 50 states, all 10 Canadian provinces and more than 50 other countries worldwide. Agg1 was more of an international show than many might have expected.

Rock Products exhibited at booth 2264, and we had an extraordinary experience. Thanks to everyone who stopped at the booth to see us, and thanks for the many positive comments we heard about Rock Products.

If you did not have a chance to attend this year’s show – held in the amazing city of Charlotte, N.C. – you really must put it on your radar for next year. A quick scan of the educational sessions at the event makes it clear that the highly focused topics deliver more aggregates-industry education all in one place than anywhere else. And that includes ConExpo-Con/Agg, where the sheer size of the show and its exhibit experience dwarf the educational sessions.

I heard some mutterings on the show floor that the attendees came more from the road-building side than the aggregates side. That theory was dispelled by NSSGA officials who noted that there were actually more aggregates-industry registrants than asphalt/road-building registrants.

A quick word to industry manufacturers reading this. The Agg1 and World of Asphalt shows were attended by a huge contingent of U.S. and foreign news media. Despite that, there were very few media press conferences. Next time, use Agg1 as a golden opportunity to formally roll out a new product or update the media on your activities. We all benefit from that.

Hope to see you in San Antonio next year.

Mark S. Kuhar, editor
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Member: Construction Writers Association