Rock Products Logo



Do-It-Yourself Focus Groups

Focus Groups Can Be Used To Generate Ideas And Deepen Your Understanding Of Issues.

By Thomas J. Roach

Read more: Do-It-Yourself Focus Groups

Communication in 2014

Reconsidering The Brave New World That Will Bring Unimaginable Changes To Our Lives.

By Thomas J. Roach

Read more: Communication in 2014

Defining Reputation

Thomas J. RoachEveryone Knows That Reputation Is Important, But Can You Define It?

By Thomas J. Roach

Reputation is the accumulation of stories and images of a person or an organization. Lance Armstrong and Alex Rodriguez benefited from news stories praising them for their accomplishments in sports. When they were accused of doping, they denied the charges and many people believed them.

Read more: Defining Reputation

The Art of the Apology

By Thomas J. Roach

When An Attack Comes You Can Admit Guilt, Deny The Charge, Ignore The Charge, Or Change The Subject.

Read more: The Art of the Apology