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A Few Words on Few Words

Brevity is the Soul of Wit. Endeavor to be Brief. Believe It.

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Do Unto Others

While the Golden Rule Is Simple for a Child, It Can Be Complicated, Paradoxical and Daunting for Adults Trying to Manage Large Companies.

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Political Correctness

Words Can Do Harm, and Anyone in a Leadership Position Should Understand That and Communicate With Care.

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Good Will vs. Self-Interest

Don’t Keep Your Public Relations Officer in a Cabinet on the Wall

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Good PR Reads Just Like News

To Be Successful, Public Relations Writers Need To Think Like Journalists.

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