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App of the Month - October 2015

17 SuperNanoTrucks 255Chicago-based construction-materials firm Ozinga Bros. launched a game app called “Super Nano Trucks,” designed to educate kids and change perceptions about careers in construction.

The app was developed in partnership with BugHouse, and is an extension of Ozinga’s “Born to Build” campaign that launched in March. “Born to Build,” by creative agency Cultivate, was the first major integrated ad campaign Ozinga has launched in recent history. It includes TV, print, radio, online and out-of-home, and is ongoing.