Lafarge: ‘Building Better Cities to Meet Demand of Urbanization
- Published: Thursday, 18 July 2013 13:38
By Mark S. Kuhar
Lafarge North America launched its new brand positioning, Building Better Cities, representing its pledge to offer solutions that contribute to meeting the many challenges posed by the growing trend of urbanization. Lafarge’s new brand positioning opens a promising new niche for the company to be a more involved player in sustainable construction and resilient building for both commercial products and the everyday consumer.