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Kobelco’s Back

By Mark S. Kuhar

Kobelco Construction Machinery USA held a ribbon-cutting ceremony at its new Houston-based North American Headquarters following the relaunch of the brand as an independent product line earlier this year.

The event was attended by nearly all of Kobelco’s recently signed dealers, a host of local and national media and several local officials, as well as Kobelco staff members from all over the world.

Read more: Kobelco’s Back

Lafarge: ‘Building Better Cities to Meet Demand of Urbanization

By Mark S. Kuhar

Lafarge North America launched its new brand positioning, Building Better Cities, representing its pledge to offer solutions that contribute to meeting the many challenges posed by the growing trend of urbanization. Lafarge’s new brand positioning opens a promising new niche for the company to be a more involved player in sustainable construction and resilient building for both commercial products and the everyday consumer.

Read more: Lafarge: ‘Building Better Cities to Meet Demand of Urbanization

Lafarge: ‘Building Better Cities’ to Meet Demand of Urbanization

By Mark S. Kuhar

Lafarge North America launched its new brand positioning, Building Better Cities, representing its pledge to offer solutions that contribute to meeting the many challenges posed by the growing trend of urbanization. Lafarge’s new brand positioning opens a promising new niche for the company to be a more involved player in sustainable construction and resilient building for both commercial products and the everyday consumer.

Read more: Lafarge: ‘Building Better Cities’ to Meet Demand of Urbanization

Young Leaders Gather in The Big Easy

By Josephine Smith

The National Stone, Sand & Gravel Association Young Leaders Annual Meeting took place May 14-18 in New Orleans. Rock Products Assistant Editor Josephine Smith was there.

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Earth Day: Use it, Don’t Lose It

By Mark S. Kuhar

Responding to nationwide ecological concerns, on April 22, 1970, Sen. Gaylord Nelson from Wisconsin called for an environmental teach-in, or Earth Day, to be held. More than 20 million people participated that year. Sen. Nelson, an environmental activist, took a leading role in organizing the celebration, hoping to demonstrate popular political support for an environmental agenda. Sen. Nelson selected Denis Hayes, a Harvard University graduate student, as the national coordinator of activities.

Read more: Earth Day: Use it, Don’t Lose It