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The Art of the Apology

By Thomas J. Roach

When An Attack Comes You Can Admit Guilt, Deny The Charge, Ignore The Charge, Or Change The Subject.

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Public Relations Is An Ancient Art

By Thomas J. Roach

The Five Canons of Rhetoric Are All Facets Of Effective Business Communication.

Historically, what we now call the profession of public relations was the practice of rhetoric.

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