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Working with Reporters

You Are Helping Them, Not The Other Way Around.

By Thomas J. Roach

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Defining Reputation

Thomas J. RoachEveryone Knows That Reputation Is Important, But Can You Define It?

By Thomas J. Roach

Reputation is the accumulation of stories and images of a person or an organization. Lance Armstrong and Alex Rodriguez benefited from news stories praising them for their accomplishments in sports. When they were accused of doping, they denied the charges and many people believed them.

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Do-It-Yourself Focus Groups

Focus Groups Can Be Used To Generate Ideas And Deepen Your Understanding Of Issues.

By Thomas J. Roach

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Communication in 2014

Reconsidering The Brave New World That Will Bring Unimaginable Changes To Our Lives.

By Thomas J. Roach

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