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Ask Not For Whom The Phone Tweets

Twitter Is Extremely Effective For Reaching Specialized Groups Like Employees, Peers Or Customers.

By Thomas J. Roach

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Working with Reporters

You Are Helping Them, Not The Other Way Around.

By Thomas J. Roach

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Do-It-Yourself Focus Groups

Focus Groups Can Be Used To Generate Ideas And Deepen Your Understanding Of Issues.

By Thomas J. Roach

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Defining Reputation

Thomas J. RoachEveryone Knows That Reputation Is Important, But Can You Define It?

By Thomas J. Roach

Reputation is the accumulation of stories and images of a person or an organization. Lance Armstrong and Alex Rodriguez benefited from news stories praising them for their accomplishments in sports. When they were accused of doping, they denied the charges and many people believed them.

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