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Defining Reputation

Thomas J. RoachEveryone Knows That Reputation Is Important, But Can You Define It?

By Thomas J. Roach

Reputation is the accumulation of stories and images of a person or an organization. Lance Armstrong and Alex Rodriguez benefited from news stories praising them for their accomplishments in sports. When they were accused of doping, they denied the charges and many people believed them.

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The Art of the Apology

By Thomas J. Roach

When An Attack Comes You Can Admit Guilt, Deny The Charge, Ignore The Charge, Or Change The Subject.

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