Rock Products —The Aggregates Industry's Leading Publication for More than 100 Years

Rock Products has been the aggregates industry's leading source of information since 1896. Its experienced staff and allied publications offer its readers a working knowledge of the industry that promotes operational efficiencies, management solutions and innovative technologies to strengthen the bottom line.

Rock Products offers a wide variety of print and digital advertising opportunities.

Why should you advertise with Rock Products?

Rock Products is received by 20,179 direct-request subscribers, the largest direct-request circulation in the aggregates industry
Source: BPA Worldwide Statement, June 2009

With an advertisement in Rock Products, your company will reach more subscribers with audited purchasing power than with any other industry publication.

Almost 17,000 of Rock Products' subscribers recommend, specify, approve or purchase for their companies.

Of all aggregate industry publications, Rock Products has the highest number of direct-request subscribers.

Rock Products reaches the most managers in the industry.

Your advertisement in Rock Products will be seen by more key executives responsible for making products decisions than any other publication in the aggregate industry.

Rock Products has the industry's largest circulation of producers.

Target your marketing message to companies that buy your equipment and services.

Your advertisement will be seen by subscribers who are actively seeking the information in Rock Products, providing a high-readership environment for your advertisement.

Subscriber Profile Study***
- 88% Have Involvement in Purchasing and/or Specifying Aggregate Products or Services
- 38% Produce More Than 1 Million Tons of Aggregates Per Year
- 83% Read 3 Out of 4 or 4 Out of 4 Issues
- In the past 12 months 70% of our readers took action as a result of reading/seeing an ad in Rock Products.

More than 21,000* Print Subscribers Per Month
More than 22,000** Unique Online Readers Each Month

61,600 Total Readership (Including Pass Along)

* June 2009 BPA Statement
** September 2010 Online Data
*** 2008 Subscriber Profile Study

To advertise, or for more information, contact:
Tom Judson, Sales Manager
440-570-2488
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