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Liebherr USA Celebrates 50th Anniversary


MF012820 liebherrLiebherr USA celebrates 50 years of success as a leading manufacturer in North America this year. With an anniversary theme of "United by Success," the manufacturer will focus on 10 innovative product divisions across the U.S. in addition to its commitment to the success of customers, business partners and employees.

“The ‘United by Success’ campaign shows that our customers and our company are one through each other’s successes and are stronger together,” said Torben Reher, managing director of Liebherr USA Co. 

Plans for 2020 include Liebherr completing the $60 million expansion of its Newport News, Va., campus in the spring, introducing new technologies and equipment, and having a major presence with customers during industry trade shows.

The anniversary campaign will engage with customers on web, social media and industry events, including a dedicated U.S. anniversary landing page and video. Liebherr will also unveil special anniversary exhibits and host VIP events to thank customers for their loyalty throughout the last five decades. 

The exhibits and VIP events will be held at ConExpo-Con/Agg 2020 (Las Vegas, March 10-14) and MINExpo 2020 (Las Vegas, Sept. 28-Oct. 1).