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Liebherr Hosts Sales Seminar

More than 170 sales professionals, dealers, Liebherr representatives, customers and special guests gathered at Liebherr Construction Equipment's 2015 Sales Seminar and Open House held Nov. 2-6 at the Liebherr Construction Equipment Co. headquarters in Newport News, Va.

Key presenters and trainers from Liebherr’s earthmoving and material handler factories located in Germany, Austria and France as well as a dedicated support team from Liebherr in the United States covered sales features and benefits of Liebherr’s equipment range sold and marketed in the US.

The sales seminar consisted of two full field-days where participants had the opportunity to operate and compare key features and benefits of Liebherr’s equipment. Four different demonstration stations were dedicated to feature wheel loaders, excavators, dozers, and material handlers respectively. Additionally, a material handling module was held on the third day. International guests and dealers were invited to participate as part of the seminar.