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Eriez Earns Trademark Registration on Color Orange

MIF SafeHold 400Eriez’ Lifting Magnets have always stood out with their distinctive orange exteriors. Now the color orange on its line of Lifting Magnets has been granted a trademark registration from the U.S. Patent and Trademark Office.

Trademark Registration Number 4,780,593 was issued for the color orange for industrial machines, namely magnetic separators in the form of suspended lift magnets for industrial use for separation of magnetic solids from nonmagnetic solids in Class 7, according to the Patent and Trademark Office.

The trademark on the color orange encompasses the entire line of Eriez Lifting Magnets, including more than 12 models with lifting capacities ranging from 300 lb. (136 kg) up to 10,000 lb. (4,536 kg). These compact permanent magnets lift and transfer steel and iron without slings, hooks or cables. When properly installed and operated, lifting magnets provide greater safety than other mechanical material handling devices.

“The color orange has been synonymous with Eriez since the company’s beginning in 1942,” said Charlie Ingram, vice president of sales and marketing. “The trademark registration for the color orange on our Lifting Magnets gives us the opportunity to strengthen our branding even more in the marketplace.”