The Road Connection
- Written by Mark Kuhar
September 14, 2011 – Blogging live this week from New Orleans, where KPI-JCI and Astec Mobile Screens are holding their National Dealer Conference, which this year, comes with a major media announcement. KPI-JCI and Astec Mobile Screens announced a trailblazing campaign, “The Road Connection,” a year-long program designed to demonstrate the need for infrastructure funding and generate a legislative call-to-action. Throughout 2011-2012, KPI-JCI and Astec Mobile Screens will travel the highways and interstates to all corners of the nation and host and attend dealer stops, demo days, open houses and industry trade shows. At the conference, attendees were able to go out on Bourbon St. to see the Road Connection vehicle (right) that will be driven by company veteran Curt Peterka as part of the campaign. More details about the Road Connection will come in the months ahead.